The future of online and offline direct marketing

Last weekend on a US Airways flight to Atlanta, I got this napkin. They are opting in membership rewards and loyalty points programs with SMS/mobile text. They’re getting the phone number, email, first and last names AND setting up the loyalty rewards too! Very cool concept that we’re building inside our new system, VoiceFollowUp.com.

This entry was posted on Monday, March 16th, 2009 at 3:12 pm and is filed under Main Content, Recommended Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.