http://www.MackayBook.com Author Harvey Mackay shares his best tips on how to get a job while searching for employment in the career field. Find out how to use resources to help you with your job interview.
This is an excerpt from an interview with Harvey Mackay about his new book, "Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You."
I would predict that 99.999% of the people in the country are not familiar with the invisible web. There’s a fellow by the name of Sam Richter, a very good friend who lives in the Twin Cities where I live, St. Paul, Minneapolis. He came out with a book called "Take the Cold Out of Cold Calling," and I referenced the book and also summarized in the book a key chapter, which would tell you how to access the invisible web.
Google is fine, Google is wonderful, but that’s what your competitors are doing. We have to take it a step further, have to ratchet it up another notch. So again, I’ll use you as an example. I’m coming in, you’re interviewing me. And yes, I Google you, which I’m not going to find that much about you if you’re not famous, right? And I’m going to Google the company, but the invisible web that will send you to other sites, other databases and therefore, I’ll be able to find out just a few things, okay. Are you a democrat? A republican? If you wrote some checks maybe, either party, which is nice knowledge. I’ll be able to find out your interests, your hobbies, let’s say you’re a golfer, I’ll be able to access your golf scores, exactly what your handicap is, small print – under the small print, now that’s scary, but it can be used constructively without question.
So, that’s what I want to tell the people that pick up this book and the entrepreneurs, anyone that reads this book, it’ll help your business because you’ll be getting additional information, how do you feel about that 66 question customer profile? That’s what you do.
You use the invisible web over and above when you go in. If I call on you, I read the desk, I read the walls, you can’t work at MacKay Envelope Company unless you can read upside down. I’m just kidding of course. I’ll talk to the guards at the gate, I’ll talk to the gatekeeper. Invisible web – all of these things are how you’re collecting information because if I know 30 or 40 or 50 things about you, again, I can humanize them. Let me repeat that, I can humanize your selling strategy. I can then find the common denominator, what’s the chances that we’re going to get together. People buy from other people because of likability, because of chemistry, because of people skills and you take this system again, this philosophy that goes right to finding a job.
People are going to hire you because of people skills. Lee Iacocca once said and he turned down Chrysler a long time ago, but still a big time hero in the auto industry. He said, "Anyone who doesn’t get along with people has earned the kiss of death, because that’s all we’ve got around here are people."