Archive for March, 2009

The future of online and offline direct marketing

Monday, March 16th, 2009

Last weekend on a US Airways flight to Atlanta, I got this napkin. They are opting in membership rewards and loyalty points programs with SMS/mobile text. They’re getting the phone number, email, first and last names AND setting up the loyalty rewards too! Very cool concept that we’re building inside our new system, VoiceFollowUp.com.

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